Press Release

FOR IMMEDIATE RELEASE

Contact: Jennifer Blackwell, jennifer@feastvirginia.com

Feast is Nationally Acclaimed as a Shop that Pops!

Charlottesville, Virginia. October 26, 2006 — Feast is acclaimed as a ‘shop that pops’ in the new book by Pam Danziger called Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. Feast, a specialty food shop that specializes in artisan cheeses, cured meats, and local produce is recognized for giving shoppers an extraordinary experience.

“A shop that pops, like Feast, is one that shares a variety of key attributes that make shopping special,” Danziger explains. Feast meets all the requirements in Danziger’s Pop Equation:

Encourages high levels of customer interaction
Evokes customer curiosity
Has a contagious, electric quality
Presents a convergence between atmosphere, store design and merchandise
Expresses an authentic concept
Priced right for the value
Offers an environment that is accessible, nonexclusive and free of pretensions

“Fewer than 20 retailers are designated as shops that pop in my new book,” Danziger says. “Feast shares great company with [outstanding] national chains like Saks Fifth Avenue and Barnes and Noble, as well as small independent retailers across the country.”

“Since Feast was founded in 2002, we aimed to offer customers the best in selection and service. Our mission is to be a vital and responsible business that is owner-operated and an alternative to corporate groceries. Feast has developed a unique character and the economic advantages that independent businesses bring to the local community. People are taking notice that we have succeeded in our mission to be an extraordinary retailer since Pam’s new book was published,” say Kate Collier and Eric Gertner, the owners of Feast.

Pamela N. Danziger is a nationally recognized expert in consumer behavior for retailers that sell luxury goods to the masses. She is president of Unity Marketing, a consulting firm she founded in 1992, and has contributed to many national publications and television networks. Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience is published by Kaplan Business and is available at local bookstores.